April 4, 2017

Continente / TruckMedia

"Moving" Advertisement:

The mobile advertisement concept brings in numerous advantages to the advertiser:

  • The "ad" goes with the client and covers the biggest population area  than the traditional outdoor;
  • The impact is proved to be higher than the outdoors;
  • Higher number of OTS with less frequency.


Continente / TruckMedia Network:

The Traxx® network with 24 trucks from the retailer Continente© adds to the above, the following advantages:

  • National coverage (from Lagos to Viana do Castelo);
  • Daily stops in all the biggest cities and villages of the country;
  • Higher visual exposition in each vehicle (67m2 for vehicle, which is the equivalent of 3 outdoors 8*3).


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