The mobile advertisement concept brings in numerous advantages to the advertiser:
- The "ad" goes with the client and covers the biggest population area than the traditional outdoor;
- The impact is proved to be higher than the outdoors;
- Higher number of OTS with less frequency.
Continente / TruckMedia Network:
The Traxx® network with 24 trucks from the retailer Continente© adds to the above, the following advantages:
- National coverage (from Lagos to Viana do Castelo);
- Daily stops in all the biggest cities and villages of the country;
- Higher visual exposition in each vehicle (67m2 for vehicle, which is the equivalent of 3 outdoors 8*3).